(01)
Develop a comprehensive go-to-market strategy and a distinct brand identity for S.23, positioning it as a leader in high-tech architectural engineering. The challenge was to differentiate the brand in a market where architecture and engineering often lack a strong digital narrative, while emphasising efficiency, sustainability, transparency, and a data-driven approach.
(02)
S.23 was designed to fill a gap in the architectural engineering market.The uniqueness of the data-first approach was to be highlighted. Our objective was to develop a brand that integrates advanced technologies, transparent workflows, and architectural expertise to optimise efficiency, reduce costs, and align with ESG principles.
moving away from purely corporate, complex branding, we positioned S.23 closer to architectural, high-concept brands while maintaining a strong technological foundation.
highlighting cutting-edge engineering tools, including BIM, AI-driven modelling, and energy-efficient solutions.
building a brand that speaks to global and local professional communities, directly addressing to construction firms, developers, and architects, offering integrated, future-ready solutions.
(04)
Mid-to-large-scale developers and
construction companies with a global footprint.
Architecture and engineering firms looking for digitalised, efficient solutions.
Project managers and chief engineers responsible for optimising resources, ensuring sustainability,and integrating modern technology into workflows.
based on financial models, quality assessments, and long-term sustainability impact.
сlients seek partners who can provide real-time data, predictive modelling, and clear cost-benefit insights.
companies need partners that align with sustainable development goals while remaining cost-efficient.
(05)
The name S.23 was developed to convey precision, structure, and efficiency while maintaining a modern, forward-thinking image.
stands for Samolët, the parent company, anchoring it to an established reputation.
reflects the year of conceptualisation, 2023, and signals a contemporary, data-driven approach to architecture.
The branding is inspired by digital dashboards, symbolising data transparency, engineering accuracy, and process optimisation.
We combined parametric architectural shapes with a structured grid-based layout, emphasizing the fusion of design and technology.
The colour palette remains minimalistic — black, white, and technical shades — to reinforce clarity, precision, and a no-frills, results-driven mindset.
Implemented a flexible content constructor that significantly accelerated production speed, enabling seamless adaptation of brand materials. The automation allowed for a 5x increase in efficiency compared to manual content creation.
(06)
To support S.23’s data-driven positioning, we developed a highly structured, intuitive website that acts as an interactive platform for clients.
the website immediately communicates cost efficiency, ESG integration, and technological advantage.
designed for decision makers who rely on quick, structured data insights.
demonstrating real-world application of value engineering and cost-saving strategies.
helping firms estimate project impact before engagement.
(07)
To establish S.23 as an industry authority, we built a data-driven social media strategy emphasizing:
Developed a LinkedIn-first
approach, fostering engagement among architects, engineers, and developers.
Created an interactive space where industry professionals exchange insights and trends.
Showcased sustainable design practices, energy-efficient solutions, and the role of BIM in reducing project waste.
Positioned S.23 as a leader in eco-conscious architecture, appealing to future-focused developers.
Engaged with renowned architects,
media outlets, and construction experts
to reinforce credibility.
Published guest articles, co-branded content, and expert discussions to expand S.23’s thought leadership.
Balanced technical depth with engaging storytelling, ensuring broad accessibility.
Achieved a 37% increase in audience engagement, with a record 8,700 views
on a single post.
Developed strategic campaigns like
"Value Engineering", breaking down cost-optimization strategies into easy-to-understand, actionable content.
Used polls, video explainers, and Q&A formats to maintain high engagement rates.
(08)
By integrating a sharp digital identity, a results-oriented website, and a content-driven engagement strategy, we positioned S.23 as an industry innovator at the intersection of technology and architecture.
