Nobody opens the PDF.
Guidelines live in a file the people making files never read. They copy last year’s deck, and the brand drifts a little with every copy.
Approach
Your brand guidelines were never meant to be a PDF.
We build brand guidelines that make the files themselves. Every tool is personal to one brand, and the rules live in its architecture, so whatever your team or AI makes stays on brand.
Why brands break
Generic AI draws what it likes.
Image and presentation generators are fast and good at looking good. They have never seen your grid, your fonts or the space your logo needs.
Designers become a queue.
Every badge, banner and signature waits for the same few people, so the work that only they can do waits too.
70%+of marketers have run into an AI problem in their ads, off-brand content among themIAB, 2026
29%of B2B marketing teams have formal rules for using AIVidico, 2026
Brand by design: five principles
- 01
Personal, not generic.
Every tool is built for one brand, from its own libraries and templates. Nothing is shared with anyone else, and nothing looks like a template marketplace.
- 02
Rules in the architecture.
The tool can only do what the brand allows: your fonts, your grid, your colours, the clearspace your logo needs. There is nothing to catch afterwards, because nothing off brand can be made. Within those rules the tool has range: a quiet slide and a loud launch poster still read as one brand.
- 03
Libraries first.
Logos, partner logos, icons, images and fonts, cleaned, named and tagged in one source of truth. Every tool reads from it, so a new asset reaches every file at once.
- 04
Inside your workflow.
The brand comes to where people already work: Slack, Microsoft Teams, Google Workspace, Jira, Salesforce or your own tools. Nobody learns a new app.
- 05
Designers stay the authors.
Your designers set the brand, and we build the tools that carry it. They set the rules and review what is new. The tools grow with the brand, and the people who built it decide how it evolves.
Architecture
How a brand becomes a tool
Five layers, built for one brand. Each one only knows what the layer below allows.
Already working this way
Rules in the architecture
VAST Data AI Brand Portal
Every brief for the VASTronaut is checked against the brand before generation and the result again before it posts. Designers approve what is new in Figma.
Personal, at scale
Samolet Community Bot
Hundreds of resident communities, each with its own logo and style, and every poster still unmistakably Samolet. 10M+ organic reach at zero production cost.
Libraries first
Lebara
Five markets of day-to-day brand design turned into libraries and templates first. The banner generator and the other tools now run on them.
You can build this in-house
Some brand teams do, and it works. It takes people most brand teams do not have yet.
Builders next to designers
Designers set the standards. Someone has to turn each rule into a tool: an engineer or a design technologist on the brand team.
Weeks for every format
A demo takes a day. A tool people trust takes weeks per format: layouts, rules, odd requests, tests.
Care after launch
Models change, the brand grows, new formats arrive. A tool nobody looks after drifts, just like the PDF before it.
With us
Your designers set the brand. We build the tools that carry it.
We have done this before, so we know which formats pay back first and where tools break. Your designers stay the authors and approve everything new.
On your own
Or we help your team build it.
If you would rather own it end to end, we work as consultants: we look at your plan, share what worked and what did not, and help your first builder ship the first tool.
What it is not
A template marketplace
Marketplace templates are shared by everyone who buys them. Ours are built from your libraries and belong to one brand.
A checker after the fact
A checker finds mistakes once they are made. Our tools cannot make them: the rules are part of how they are built.
One more app to learn
The tools live in Slack, Teams, Google Workspace, Jira or your own systems. People keep working where they already work.
It is your brand, working.