/* Approach (/brand-guidelines/): the manifesto. Long read, big type, one exploded diagram. */
.ap-hero { padding: clamp(120px, 13vw, 180px) 0 clamp(56px, 6vw, 96px); }
.ap-hero-in { display: grid; grid-template-columns: minmax(0, 1.1fr) minmax(0, .9fr); gap: clamp(28px, 4vw, 64px); align-items: center; }
.ap-hero .lbl { margin: 0 0 22px; }
.ap-hero .d1 { font-size: clamp(44px, 6vw, 96px); line-height: 1.02; }
.ap-hero .lead { max-width: 580px; margin-top: 28px; color: #3D3D40; }
.ap-act { margin: 32px 0 0; }
.ap-morph canvas { width: 100%; aspect-ratio: 1; border-radius: var(--r); background: var(--ink); }
@media (max-width: 900px) { .ap-hero-in { grid-template-columns: 1fr; } .ap-morph { max-width: 420px; } }

.why-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 0; margin-top: clamp(32px, 4vw, 48px); border-top: 1.5px solid var(--ink); }
.why-grid article { padding: 24px 28px 0 0; }
.why-grid h3 { margin: 10px 0 10px; font-size: clamp(22px, 2vw, 28px); font-weight: 600; letter-spacing: -.02em; line-height: 1.2; }
.why-grid p { margin: 0; color: var(--muted); line-height: 1.55; }
.why-facts { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: clamp(40px, 5vw, 64px); }
.why-facts p { margin: 0; padding: 24px 28px; background: var(--surface); border-radius: var(--r); display: grid; gap: 8px; align-content: start; }
.why-facts b { font-size: clamp(44px, 5vw, 72px); font-weight: 600; letter-spacing: -.04em; line-height: 1; margin-left: -.045em; }   /* the figure's ink, not its box, on the text edge */
.why-facts span { color: #3D3D40; max-width: 420px; }
.why-facts em { font: 400 12px/1.3 var(--mono); font-style: normal; color: var(--muted); }
@media (max-width: 860px) { .why-grid, .why-facts { grid-template-columns: 1fr; } .why-grid article { padding: 22px 0 18px; border-bottom: 1px solid var(--rule); } }

.pr-list { list-style: none; margin: clamp(32px, 4vw, 48px) 0 0; padding: 0; border-top: 1.5px solid var(--ink); }
.pr { display: grid; grid-template-columns: 120px minmax(0, 1fr); gap: clamp(20px, 3vw, 48px); align-items: center; padding: 28px 0; border-bottom: 1px solid var(--rule); }
.pr canvas { width: 120px; height: 120px; image-rendering: pixelated; background: var(--ink); border-radius: var(--r); }
.pr h3 { margin: 6px 0 8px; font-size: clamp(24px, 2.4vw, 34px); font-weight: 600; letter-spacing: -.025em; }
.pr p { margin: 0; color: var(--muted); max-width: 720px; font-size: 17px; line-height: 1.55; }
@media (max-width: 600px) { .pr { grid-template-columns: 72px minmax(0, 1fr); } .pr canvas { width: 72px; height: 72px; } }

/* the exploded diagram: the section sticks while its layers move apart */
.ap-arch { height: 300svh; }
.arch-stick { position: sticky; top: 0; height: 100svh; display: grid; align-items: center; overflow: hidden; }
.arch-in { display: grid; grid-template-columns: minmax(0, .8fr) minmax(0, 1.2fr); gap: clamp(28px, 4vw, 64px); align-items: center; }
.arch-t .lbl { color: var(--lime); }
.arch-t .lead { margin-top: 18px; max-width: 420px; }
.arch-legend { list-style: none; margin: 28px 0 0; padding: 0; display: grid; gap: 4px; }
.arch-legend li { display: grid; grid-template-columns: 28px minmax(0, 1fr); gap: 10px; padding: 10px 12px 10px 14px; border-left: 2px solid transparent; color: #6E6E70; }
.arch-legend li .lbl { color: inherit; }
.arch-legend li b { display: block; font-weight: 600; font-size: 16px; }
.arch-legend li div span { display: none; font-size: 14px; line-height: 1.45; margin-top: 4px; color: #B4B4B7; }
/* the open layer is marked by a lime rule on the left, nothing else moves or glows */
.arch-legend li.on { border-left-color: var(--lime); color: var(--white); }
.arch-legend li.on .lbl { color: var(--lime); }
.arch-legend li.on div span { display: block; }
.arch-stack { position: relative; height: min(70svh, 600px); perspective: 1600px; }
.lay { position: absolute; left: 6%; right: 6%; top: 50%; height: 19%; margin-top: -9.5%; transform-style: preserve-3d; border-radius: 10px; background: #141415; box-shadow: inset 0 0 0 1px #2A2A2C; padding: 14px 16px; display: flex; flex-direction: column; gap: 10px; }
.lay.on { box-shadow: inset 0 0 0 1.5px var(--lime); }
.lay header { display: flex; justify-content: space-between; align-items: baseline; font: 400 12px/1.2 var(--mono); color: #8B8B8E; }
.lay header b { color: var(--white); font: 600 15px/1.2 var(--sans); }
.lay.on header b { color: var(--lime); }
.lay .chips { display: flex; flex-wrap: wrap; gap: 6px; }
.lay .chips i { font: 400 12px/1 var(--mono); font-style: normal; padding: 6px 9px; border-radius: 4px; background: #1E1E20; color: #CFCFD2; display: inline-flex; gap: 6px; align-items: center; }
.lay .chips i svg { width: 13px; height: 13px; fill: currentColor; }
.lay .chips i.k { background: var(--lime); color: var(--ink); }
@media (max-width: 900px) {
  .ap-arch { height: auto; } .arch-stick { position: static; height: auto; padding: 72px 0; }
  .arch-in { grid-template-columns: 1fr; } .arch-stack { height: auto; perspective: none; display: grid; gap: 10px; }
  .lay { position: static; margin: 0; height: auto; transform: none !important; } .arch-legend li span { display: block; }
}

.proof-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px 24px; margin-top: clamp(32px, 4vw, 48px); }
.proof-v { aspect-ratio: 16 / 10; border-radius: var(--r); overflow: hidden; }
.proof-v video { width: 100%; height: 100%; object-fit: contain; }
.proof-grid .lbl { margin: 16px 0 6px; }
.proof-grid h3 { margin: 0; font-size: 22px; font-weight: 600; letter-spacing: -.02em; }
.proof-grid p:last-child { margin: 8px 0 0; color: var(--muted); font-size: 15.5px; line-height: 1.5; }
.proof-more { margin-top: 36px; }
@media (max-width: 900px) { .proof-grid { grid-template-columns: 1fr; } }

/* what it is not: the same quiet three columns as "Why brands break", then one plain line */
.not-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); margin-top: clamp(32px, 4vw, 48px); border-top: 1.5px solid var(--ink); }
.not-grid article { padding: 24px 28px 0 0; }
.not-grid h3 { margin: 10px 0 10px; font-size: clamp(22px, 2vw, 28px); font-weight: 600; letter-spacing: -.02em; line-height: 1.2; }
.not-grid p { margin: 0; color: var(--muted); line-height: 1.55; }
.not-yes { margin: clamp(48px, 6vw, 80px) 0 0; font-size: clamp(30px, 3.6vw, 52px); font-weight: 600; letter-spacing: -.03em; line-height: 1.1; }
@media (max-width: 860px) { .not-grid { grid-template-columns: 1fr; } .not-grid article { padding: 22px 0 18px; border-bottom: 1px solid var(--rule); } }

/* build it in-house: the honest list (same columns as above), then the two ways to work with us */
.own-lead { max-width: 640px; margin-top: 18px; color: #3D3D40; }
.own-ways { display: grid; grid-template-columns: 1fr 1fr; gap: 24px; margin-top: clamp(40px, 5vw, 64px); }
.own-ways > div { background: var(--white); border-radius: var(--r); padding: 28px; display: grid; gap: 10px; align-content: start; }
.own-ways h3 { margin: 0; font-size: clamp(22px, 2vw, 28px); font-weight: 600; letter-spacing: -.02em; line-height: 1.2; }
.own-ways p { margin: 0; color: var(--muted); line-height: 1.55; }
.own-act { margin: 32px 0 0; }
@media (max-width: 860px) { .own-ways { grid-template-columns: 1fr; } }

/* the legend and the layers are clickable: a click opens that layer */
.arch-legend button { all: unset; display: contents; cursor: pointer; }
.arch-legend li { cursor: pointer; }
.arch-legend li:hover b { color: var(--white); }
.arch-legend li:has(button:focus-visible) { outline: 1.5px solid #6E6E70; outline-offset: 2px; }
.arch-stack .lay { cursor: pointer; }
.arch-stack { pointer-events: auto; }